1. Start with Passion, Pivot with Strategy
- They began with YouTube, but pivoted to the blog once they realized it had stronger potential.
- Being flexible and evaluating progress annually helped them stay aligned with their goals.
2. Build Content First, Monetize Later
- They focused heavily on building a solid content base before worrying about monetization.
- Publishing nearly daily in their first year helped with SEO and gave users more to explore.
3. Diversified Monetization
- Their income breakdown in 2023:
65% Ads (Mediavine)
20% Sponsorships
15% Affiliate Marketing - They initially avoided ads for aesthetic reasons but later realized how much revenue they had missed.
4. SEO is Everything
- Their blog is highly SEO-driven, using tools like KeySearch.
- Updating old content is just as important as publishing new articles.
- Early link-building through guest posts and collaborations helped boost domain authority.
5. Slow but Steady Email Growth
- Their email list grew organically to 7,800+ subscribers, though they admitted they don’t leverage it much—yet.
6. Content Creation & Workflow
- They use ClickUp to manage tasks and track content updates.
- Most of the content is still written by them personally — with occasional help from freelance contributors.
7. Lean Team, Big Results
- They decided not to scale with a large team, opting instead for a more personal, controlled workload.
đź’¬ Most Relatable Advice
“Find something you are passionate enough to work on even when you see zero progress.”
That line hits home for so many creators. Consistency matters way more than bursts of motivation.
💡 If You’re Inspired…
You could apply a lot of this to your own blogging or e-commerce strategy:
- Focus more on long-form, evergreen SEO content.
- Don’t be afraid to add ads earlier if your traffic allows.
- Use project management tools (like ClickUp or Notion) to stay organized.
- And definitely network with other creators—they were one of the Fu’s biggest “resources.”
