Launching a podcast is just the first step—getting it heard by the right audience can feel like the real hurdle. Podcast submission sites act as launchpads, making your show discoverable on platforms listeners routinely check. Whether you’re a hobbyist sharing passion projects or a brand building your voice, submitting to the right directories can dramatically accelerate your reach. Below, we explore 21 essential podcast submission sites—both free and paid—that deserve a spot in your distribution strategy.
Why Podcast Submission Sites Matter
Every directory you join exposes your show to new listeners. Many platforms offer built‑in analytics, monetization tools, and community features. While some sites charge a modest fee, the payoff—greater visibility, fan engagement, and potential sponsorships—often justifies the cost. Here’s how to make the most of these channels.
Top Tier Platforms (Free to Join)
- YouTube
Although video‑focused, YouTube’s enormous audience makes it a no‑brainer for podcasters. Upload audio with a static image or full video recording to tap into its search engine power, comment community, and monetization options. - Spotify
With over 500 million users, Spotify for Podcasters is essential. Submit your RSS feed to unlock episode analytics, listener demographics, and the potential for playlist features. - Apple Podcasts
As the pioneer directory, Apple Podcasts remains a primary listener destination. Beyond hosting, joining this network grants access to promotional tools like embeddable players and podcast transcriptions. - Google Podcasts
Easily add your show via Google’s Podcast Manager to reach Android users natively in Google Search and Google Assistant, boosting SEO for your brand. - Amazon Music & Audible
Submit once—your podcast can be discovered by the millions who tune in via Amazon Music and Audible, complete with social‑share tools and AWS‑powered reliability. - Pocket Casts
Known for its clean interface, Pocket Casts syncs automatically with your Apple Podcasts listing. It’s a favorite among power listeners for smart playlists and offline playback. - TuneIn
This all‑in‑one audio directory streams live radio, music, and podcasts. Adding your show here puts it alongside top radio broadcasters, reaching commuters and radio enthusiasts. - iHeartRadio
As a major player in streaming radio, iHeartRadio’s podcast section welcomes independent creators. Submission is free, and you gain exposure on one of the industry’s largest audio platforms. - Castbox
Castbox’s in‑app community features—including comments, in‑episode notes, and direct listener interaction—make it an engaging hub for growing your fanbase. - Podcast Addict
One of the most popular Android podcast apps, Podcast Addict lets users discover new shows through categories, trending charts, and personalized recommendations. - Player FM
A podcast app built around topic‑based curation, Player FM’s directory ensures your show reaches enthusiasts in niche verticals, from tech to true crime.
Specialized & Niche Directories
- Podchaser
Dubbed the “IMDb of podcasts,” Podchaser lets listeners rate episodes and create lists. Listing here bolsters discoverability among superfans. - Listen Notes
This podcast search engine indexes every word in your episodes, making it a goldmine for SEO‑driven discovery and cross‑promotion via its API. - Podyssey
A community of podcast lovers who share recommendations—getting featured here can spark organic word‑of‑mouth growth. - Podbean
Beyond hosting, Podbean’s directory integrates with in‑platform monetization options like dynamic ads and patron programs. - Buzzsprout
Its free tier includes a customizable podcast website and distribution to major directories—ideal for creators just starting out.
Paid Networks & Premium Options
- Spreaker ($20/month+)
Record, host, and monetize via dynamic ads. Spreaker’s distribution to top directories makes it a one‑stop solution for serious creators. - Audioboom ($9.99–$19.99+/month)
A full podcast network offering ad insertion, audience insights, and sponsorship matchmaking for shows under 50,000 downloads a month. - Acast (Free & Paid Plans)
Home to 100,000+ shows, Acast provides premium analytics, listener demographics, and programmatic advertising. - Blubrry ($12/month+)
Their PowerPress plugin for WordPress simplifies publishing and directory submission, while built‑in ad controls help you monetize effectively. - Podcasts in Color ($7/month)
One of the largest directories for creators of color—membership opens doors to niche communities, Patreon integrations, and curated features.
Maximizing Your Submission Strategy
- Consistent Metadata: Ensure your title, description, and artwork are uniform across all platforms to build brand recognition.
- Leverage Analytics: Use each directory’s insights to understand listener behavior and refine your content.
- Cross‑Promote: Link to your show on each directory from your website and social media to guide fans to their preferred listening app.
- Engage Communities: Participate in platform‑specific forums (e.g., Podchaser comments, Castbox groups) to nurture listener relationships.
Weighing the Pros and Cons
Benefits
- Broader Reach: Every new directory is another potential audience.
- Monetization: Many platforms offer integrated ad networks or listener tips.
- Analytics: Deeper insights into who’s listening and where they’re tuning in from.
Drawbacks
- Time Investment: Submission and maintenance across 21 sites can be labor‑intensive.
- Cost: Premium networks often require monthly fees, which can add up for small creators.
Bottom Line: Podcast submission sites are the rocket fuel for your show’s growth. Start with the free giants—YouTube, Spotify, Apple Podcasts—then expand into niche directories and paid networks as your audience and budget grow. With a well‑rounded distribution strategy, you’ll be well on your way to reaching new listeners and turning casual downloads into loyal fans.
