Understanding how users behave on your website is like reading the mind of your customer—it’s essential if you want to grow, optimize, and convert. Hotjar has long been a go-to tool for behavior analytics, offering a suite of features from heatmaps to session recordings. But it’s not the only option out there. In fact, there are several standout Hotjar alternatives that might suit your business needs even better.
If you’re on the lookout for a tool that can help you track, analyze, and act on visitor behavior, here are ten exceptional alternatives to consider.
1. Plerdy – All-In-One Behavior Analytics Toolkit
Plerdy stands out as one of the most comprehensive replacements for Hotjar. It combines conversion rate optimization, AI-powered analysis, SEO insights, and user feedback tools into a single, streamlined platform. Whether you want to track user clicks, test variations, or check search engine rankings, Plerdy covers all the bases.
Key features:
- AI-driven heatmaps and session recordings
- SEO and SERP checkers
- Event tracking and funnel analysis
- Built-in pop-ups and feedback tools
- Unlimited A/B testing—even on the free plan
Plerdy does come with a slight learning curve, but once you get the hang of it, the value is undeniable.
Price: Free plan available; premium plans start at just $21/month.
2. Clarity – The Best Free Option, Backed by Microsoft
If you’re after a robust, no-cost tool, Clarity might be your perfect match. Developed by Microsoft, it delivers deep behavioral insights without costing a dime.
What you get:
- Heatmaps and session recordings
- Rage click and dead click detection
- Scroll tracking and performance metrics
- Easy-to-navigate insights dashboard
One of the most impressive parts of Clarity is how effortlessly you can filter out irrelevant data to focus only on engaged visitors.
Price: 100% free, no session caps.
3. Crazy Egg – Visual Insights That Pop
Crazy Egg lives up to its name with bold, visual analytics tools that make it easy to spot where users are engaging—or getting lost.
Top tools include:
- Heatmaps, confetti maps, and scroll maps
- A/B testing and surveys
- Traffic analysis and goal tracking
- Color-coded “Confetti” visualizations based on user source
While it’s on the pricier side, Crazy Egg’s detailed visual reports and user-friendly layout make it a top pick for teams with a budget.
Price: Starts at $99/month. No free plan, but there’s a 30-day trial.
4. Smartlook – Unified Insights for Web and Mobile
Smartlook bridges the gap between website and app analytics, offering a smooth interface and powerful insights.
Why it’s worth trying:
- Real-time session replays and heatmaps
- Event tracking and crash reports
- User funnels to visualize drop-offs
- Works seamlessly for websites and mobile apps
Its Funnels feature is particularly useful to see where users are bailing and how to patch those leaks.
Price: Free plan available; paid plans from $55/month.
5. Maze – User Research for Product Teams
Maze takes behavior analytics to the next level by focusing on product development. It’s designed for teams that want fast, actionable insights directly from their users.
Standout features:
- Heatmaps and usability metrics
- Surveys, interview studies, and transcripts
- AI-generated summaries
- Customizable reports and shareable data
Ideal for prototyping and pre-launch feedback, Maze is like having a research department at your fingertips.
Price: Free plan for one study per month; paid plans begin at $99/month.
6. Lucky Orange – Real-Time User Analysis
Lucky Orange packs a punch with a rich set of features aimed at helping businesses optimize their sites on the fly.
Key tools:
- Session recordings and heatmaps
- Live chat and visitor profiles
- Dynamic conversion funnels
- Surveys, form analytics, and announcements
The interface can be a bit sluggish at times, but the overall value and flexibility—especially with live visitor data—make it a worthy pick.
Price: Free plan for 100 sessions/month; paid plans start at $32/month.
7. VWO – A/B Testing Powerhouse with Deep Personalization
If testing and personalization are your top priorities, VWO delivers with tools that go beyond basic analytics.
Features include:
- A/B and multivariate testing
- Heatmaps and session recordings
- Surveys, funnels, and form analysis
- Audience segmentation and dynamic content
It’s a professional-grade solution perfect for optimizing conversions at scale.
Price: Free Web Testing plan for up to 50,000 users/month; advanced plans start at $214/month.
8. FullStory – Behavior Insights with AI Precision
FullStory lives up to its name by capturing everything that happens on your site. With autocapture and intelligent pattern recognition, you get a rich story of user behavior.
Highlights:
- Session replays and journey maps
- Segmentation and conversion funnels
- Sentiment signals and bug detection
- AI-based pattern analysis
FullStory’s interface is clean and insightful, ideal for product and UX teams seeking clarity at scale.
Price: Free plan available; Business plans start around $2,000/year.
9. Mouseflow – Easy-To-Use and Reliable
Mouseflow is all about simplicity and effectiveness. It helps businesses of all sizes keep a pulse on user engagement.
Core tools:
- Session replays and dynamic heatmaps
- Funnels and form analytics
- Feedback tools and surveys
- 24/7 support
It’s a solid choice for small businesses thanks to its user-friendly approach and affordable pricing.
Price: No free plan; paid plans begin at $31/month.
10. Inspectlet – Affordable and Insightful
Last but not least, Inspectlet offers deep user tracking tools with an emphasis on usability and affordability.
What you get:
- Dynamic heatmaps and session replays
- A/B testing and form analytics
- Surveys and error logging
Inspectlet is ideal for businesses that want actionable insights without blowing their budget.
Price: Free plan for 2,500 sessions/month; paid plans from $39/month.
Final Thoughts: Which Hotjar Alternative Is Right for You?
Choosing the right tool comes down to your business size, goals, and budget. If you’re looking for an all-in-one platform that blends UX, CRO, and SEO—Plerdy is the front-runner.
Need a no-cost option to get started? Clarity offers a surprisingly powerful suite of tools for free. And if visual analytics are your jam, Crazy Egg will wow you with its stunning data presentations.
With so many high-quality Hotjar alternatives out there, you’re bound to find one that fits your needs—and helps you turn more clicks into conversions.
